Boutique shopping is no longer an unnerving experience. Shopping at Eden is a relaxed, friendly and styling advice is always available. Now fully established in Stockbridge, the business is a well-known fashion forward boutique, selling European style womenswear at an affordable price. It offers outfits to suit all ages, from stylish casual tops and blouses, and on trend jeans and leggings, to eye catching dresses and timeless wardrobe staples. Accessories include bright printed scarves, handbags and unique handmade jewellery. For a glimpse at what Eden has to offer, take a look at the website. Purchases can be made online and deliveries are domestic and international.
Browsing through the store is a leisurely experience as the layout consists of two sections. In the first part of the store, the latest clothing collections are displayed and there is only a limited amount of each item is stocked to ensure exclusivity. Also there are glass cabinets showcasing jewellery, and scarves are styled on some pieces to give customers an idea of how to wear them. An open plan archway leads through to the second part of the store where the fitting rooms are located and further collections are displayed.
The owner, Ruth, organises her own in-store events such as late night shopping evenings with refreshments, music and special offers. The next event is planned for early March so make sure you get your invite by signing up to their mailing list.
She supports upcoming local designers, alongside the more established brands such as Bohemia, Smash, Selected Femme, B. Young and Cream. Eden is often involved in fashion shows within the capital and surrounding areas.
Eden’s blog is inspired by current events and styling ideas, which is chatty and creatively written. The monthly newsletter is informative and allows customers to stay up to date on what is happening at their favourite boutique. You can also follow Eden on Twitter, Instagram and Facebook.
Visit their shop on North West Circus Place to browse the full range.
edenretail.co.uk
